From a Podcast and Chill Shoutout to a Perfume Empire: Three Years Later, Business Is Booming!
What started as a simple shoutout on Podcast and Chill with MacG has turned into an incredible success story for one of the Chillers, whose perfume business has grown beyond South Africa. In Episode 808, MacG and Sol Phenduka reflect on the power of supporting local businesses, the growth of a perfume brand they believed in three years ago, and an unforgettable encounter in Sandton.
Pull Quotes
“Three years later, the company has grown. It's expanded to outside of Africa.”
“His perfumes were like the real deal.”
Three Key Moments
1:00 – The Road to Two Million: Chillers Assemble for GrandWest on 12 December!
The Chillers are being called to assemble as Podcast and Chill continues its road to two million, with the GrandWest show on 12 December adding to the excitement.
But beyond the numbers and major milestones, the real power of the Chill Nation is the community that has grown around the podcast.
That same community spirit takes centre stage as the conversation turns to a Chiller whose business has experienced remarkable growth since receiving a shoutout on the show.
It's another reminder that Podcast and Chill is more than just entertainment. The platform has become a space where entrepreneurs can gain exposure, connect with customers and potentially change the direction of their businesses.
1:41 – Three Years After a Perfume Shoutout, a Chiller's Business Is Booming!
Remember the Chiller who received a shoutout for his perfume business about three years ago?
Well, the business is still going strong!
During Episode 808, the team revisits the story of an entrepreneur whose fragrances made such an impression that they couldn't help talking about them.
Fast-forward three years, and the company has expanded its reach, with Botswana mentioned as part of its growth story and a distribution network of more than 600 distributors.
What makes the story even more special is how naturally the original shoutout happened.
The team explains that they regularly receive gifts and products from people hoping for exposure on the podcast. However, not everything gets mentioned on air.
This particular perfume stood out because of its quality.
The fragrances smelled so good that the hosts genuinely wanted to talk about them.
There was no complicated marketing campaign behind the moment. Just a great product, an authentic reaction and the power of the Podcast and Chill audience.
Three years later, the results speak for themselves.
For aspiring entrepreneurs watching the show, the story highlights something important: having a product people genuinely love can open doors you never expected.
2:50 – A Compliment in Sandton Turns Into an Unexpected Perfume Connection!
The conversation gets even more interesting when one of the hosts shares a personal encounter that proved just how far the perfume brand had travelled.
While visiting Sandton to collect a bank card, he noticed a woman walking past who smelled incredible.
Being someone who appreciates a good fragrance, he did what he normally does when someone smells great: he complimented her.
But her response caught him completely off guard.
When she revealed the perfume she was wearing, he immediately recognised the brand.
It was the same fragrance business they had supported on Podcast and Chill!
The coincidence was so exciting that he pulled out his phone to show her that he personally knew the entrepreneur behind the product.
The encounter left him impressed, especially because it happened naturally, away from the podcast and without anyone trying to promote the business.
It was a real-world reminder that the fragrance had found its way into people's everyday lives.
For the Chillers, this is the kind of success story worth celebrating.
From a simple shoutout three years ago to hundreds of distributors and unexpected encounters in Sandton, the perfume entrepreneur's journey shows what can happen when quality products meet genuine community support.
And with the Chill Nation continuing to grow, who knows which Chiller-owned business could be the next big success story?